Clarks AW17 Trade Catalogues

Clarks AW17 Trade Catalogues

Client:
Clarks & Clarks Originals

Discipline:
Graphic Design

Description: 
Working as part of the Clarks in-house design studio, I undertook a re-design of the family of Trade Catalogues. These catalogues are an important tool for the sales team, and the project covered Mens, Womens, Kids and Clarks Originals. The main requirement for the design was to incorporate 2 styles per page within a clean and organised structure. Previously the catalogues incorporated 5 styles per page which did not maximise the visual impact of the product.